We’ve always believed that reputation drives results – now, we can prove it. Burson's Reputation Capital is the first product to connect what builds reputation to what grows your business. Using cutting-edge technology, we’ve reinvented how to build and protect reputation to deliver smarter advice and bolder ideas. In today's fast-moving world, our global team of creative problem-solvers is helping brands reinvent how reputation is earned, turning reputation into a competitive advantage that directly impacts your bottom line.
Reputation Capital is a technology platform and consulting framework that helps clients understand the relationship between proven drivers of reputation and business outcomes such as stock price, sales and purchase intent. Using advanced AI and vast data analysis, this predictive tool helps brands build and protect their reputation in real-time, creating marketing and communications strategies that deliver measurable business results and achieve the cultural influence to lead in today's media.
Reputation Capital is the only dynamic and predictive platform that identifies the key factors influencing your reputation, shows you the direct link to business results and provides actionable insights to help you build a stronger, more valuable reputation. Traditional reputation tracking is static and backward-looking – a survey or an index – and often one-dimensional. Burson’s Reputation Capital gives you a live, forward-looking view of multiple reputation drivers, so you can spot risks and opportunities in a fast-changing world.
Reputation Capital analyzes eight key levers – like governance and creativity – to predict outcomes such as stock price, sales and loyalty, giving you actionable insights to drive communications decisions to maximize your brand’s value. Using these drivers, you'll see your live reputation score, spot emerging risks and opportunities and understand the financial impact of your reputation. We help you focus on what delivers the biggest ROI, empowering our experts to create bold ideas and innovative solutions that move the needle.
In today's dynamic market, a strong reputation is your most valuable asset. Schedule a strategy session with our team to explore how Reputation Capital can help you forecast the impact of your actions and drive tangible business results.
Schedule a Session"Our core belief at Burson is that reputation is the most valuable asset that any organization possesses. It’s complex and constantly evolving, influenced by a variety of factors. With Reputation Capital, Burson is turning reputation from an impression or a view or an image into a tangible asset for the business, for the boardroom, for investors." Corey duBrowa Global CEO, Burson
"Burson’s Reputation Capital is an exceptionally advanced platform that takes the most comprehensive view of reputation – and provides the most actionable intelligence – of anything that’s currently on the market. The empirical evidence that Reputation Capital reveals about the attributes that comprise reputation is extraordinarily valuable information that can guide Burson’s counselors and the C-suite." Dr. Felipe Thomaz Associate Professor of Marketing, University of Oxford, and Co-Founder and Managing Director of Augmented Intelligence Labs
Partner with our creative communications experts to put Reputation Capital to work for your business.
“In the beginning, top management used to say to us, ‘Here’s the message, deliver it.’
Then it became, ‘What should we say?’
Now, in smart organizations, it’s ‘What should we do?’”
– Harold Burson